It is with great sadness that we bring you news today that the creator of the “real american hero”, G.I. Joe, has passed away.
Donald Levine was an Army veteran from the Korean War. While working for Hasbro, he created the original toy as an 11-1/2 inch figure with over 21 movable parts. Meant as a tribute to all branches, the figure had outfits for the Army, Navy, Air Force and Marines. The figure was ready just in time for the Christmas season in 1964.
The late ’60s were tough years with the sentiment of the Vietnam war. During this time and into the 1970s, Hasbro changed the overall tone for the G.I. Joe line, opting for more adventuring and rescue personalities. G.I. Joe has spawned a multitude of comics, cartoons and even full length motion pictures – all thanks to Don Levine and his team at Hasbro.
Donald Levine passed away Thursday after a battle with cancer. He and his wife Nan were nearing their 60th wedding anniversary. He is survived by her, their three children and four grandchildren.
The staff at Free For All offer I condolences to the family.